Industry presence
Content Experience: What is it and Why is it important?
Leading up to the 2023 MadWorld conference, MadCap Software asked me to write a blog article that defined content experience, how it’s different from content marketing and customer experience, and explained to their readers how to begin building a holistic content experience throughout their company.
Building Product IA Through Metadata-Driven Models
In March 2024, I spoke at the Information Architecture Conference, which is the leading gathering for academics and practitioners of information architecture. I presented a case study about bringing user advocacy to the product design process from the very beginning by influencing the app’s metadata model to build the product IA.
MadWorld 2023 Presentations
I gave 2 presentations at MadWorld 2023, which is one of the leading technical communications and content strategy conferences. I spoke about Applying a Design System to Your Document Design and Card Sorting or Tree Testing? Best Methods for Testing Information Architecture. Both presentations contained real examples, demos, and data to allow attendees to return to their jobs with actionable guidance.
Usability Testing for Your Products and Documentation
Instead of speaking at the rescheduled MadWorld 2022 conference, I presented a webinar aimed at encouraging technical writers to become more involved in usability testing. In addition to explaining how usability testing can be used for the documentation, I also detailed how technical writers can be invaluable to the product usability testing process and provided a blueprint for doing so.
